A su propio ritmo
A su propio ritmo (At Its Own Rhythm) is a documentary film that reinterprets the audiovisual legacy of the Cuban Revolution, as seen through the lens of the Noticiero ICAIC Latinoamericano (ICAIC Latin American Newsreel). ICAIC is the Cuban Institute of Cinematographic Arts and Industry.
Emerging in 1960s as television replaced newsreels as the main visual source of news, a Cuban group of filmmakers and technicians under the direction of Santiago Álvarez reinvented the newsreel form. Produced under difficult conditions and with a sense of urgency, the Noticiero documented the revolutionary struggles of Cuba and other ‘Third World’ nations. It also served as de-facto film school and training ground for filmmakers in Cuba. Incorporated into UNESCO’s Memory of the World Register in 2009, and recently restored and digitized at the Institut National de l’Audiovisuel (INA) in France, the Noticiero gets a new lease on life.
A su propio ritmo pays homage to the powerful imagery created by ICAIC, and the role Cuba played in reshaping the iconography of the revolutionary movements of the world.